Top Do's & Dont's for a Perfect Mobile User Experience Design
In any situation, the first impression is considered the last impression. The same is the case in the world of mobile applications. However, a good looking mobile app can quickly win the users' hearts. For that, you need to have an excellent mobile UX design.
The demand for mobile applications is increasing day by day. And the competition is also rising among the mobile app development companies. The companies keep in mind that the UX design for mobile should be user-friendly to retain customers. Therefore, mobile UI and UX design play an essential role in grabbing the retention of the customers for a longer time.
According to Statista, The number of mobile users is projected to hit 6.95 billion this year and will likely rise to 7.1 billion in 2021. In addition, 2.8 million apps are already available for download on the Play Store, and with ever-increasing competition, the battle for winning mobile app loyalty begins with mobile User Experience design.
As you know that all mobile app user experience designs are not similar; here are some do's and don'ts for a perfect mobile UX design:
The Do's of Mobile User Experience (UX) Design
Research on User Needs
Before we jump quickly over the process of mobile app design, it is necessary to research the user's requirements. You need to have a clear vision and avoid a false consensus effect.
As you know that user experience design is all about mobile design that is user-friendly. So, to create a user experience design, it is necessary to understand the needs of the user, their motivations, conduct competitive analysis and understand user pain points.
Focus on Features
To make an application more attractive to clients, numerous product designers attempt to add whatever features would be possible. Sadly, this seldom results in better user experience. Nothing is more confusing for first-time clients than an application that runs a lot.
The best applications available are highly engaged and present a restricted set of features. Accordingly, limit your application set of features by focusing on what's significant and managing good-to-have elements.
Make Navigation Clear and Concise
User experience design must be clear and concise. Its essential spotlight must ensure that the user can explore the application without anyone else. "Don't make me think" and "keep it simple" are two main rules to follow as core values for this.
The information architect of the UX design needs to sort out information to allow the user to arrive at their ultimate goal at all number of steps.
Focus on Standardization
In some cases, to stick out, you want to blend in. On account of user experience plans, standardization is a significant supporter of good user experience.
Giving standard images and controls to normal activities is fundamental since they construct familiarity and assist the user with playing out the exercises easily. On the other hand, excellent UX design uses everyday shortcuts and dodges them for non-standard activities.
Design Finger-Friendly Tap-Targets
UX mobile for mobile should focus on finger-friendly tap-targets too. Smaller touch targets usually create problems while touching the mobile screen. The user ends up tapping the wrong icon because of small touch controls. While developing mobile UI UX design, making your mobile touch targets big enough to tap easily is essential.
Make Text Legible
Content, text and font all these words play a significant role in any mobile app. The font of the text is the major and the primary thing that attracts the customer's attention and makes them stop there for more time. So, making text legible is a significant thing for any mobile interface.
The Don'ts of User Experience Design
Don't put Technology First
We admit that plenty of technologies are coming into the market with each passing year, but we need to stick to the right technology. We mean choosing the right technology for the specific UX mobile design by the right technology. Instead of getting attracted to the latest technology, research first and select the right technology.
You are supposed to choose the technologies according to the mobile application's objective and purpose and its performance and security requirements. And if the latest technology does not fit your mobile app requirements, there is no need to go with it.
Don't Forget Testing
Testing user experience mobile design is another crucial factor that should not be forgotten. Is It essential to test how much time a mobile app takes to get loaded? Can the mobile app manage a sudden spike in traffic? Is the performance of the application maintained? Are there bugs making the application slow? What are the things affecting application performance? Is the application and network architecture secure?
In short, user experience design is not only about mobile app design. The quality and the performance of the mobile app also matter for the quality of the user experience. So, testing all application parts becomes extremely important for a better user experience.
Don't Design in Isolation
When you have a great idea about an app, it's relatively easy to get caught up in it, and the more time you have invested in the concept, the more likely you are to develop confirmation bias. It's not too rare to find a product team that has spent much time (three to five years) building a product they think their customers want, only to discover they don't want it at all. This happens because teams don't take customer needs and enjoyment into account. In addition, the absence of an actual feedback loop makes the outcome of the design process completely unpredictable.
Whenever you have an extraordinary idea about an application, it's somewhat simple to become involved with it, and the more time you have spent resources into the concept, the more likely you are to develop confirmation bias.
Don't Complicate Sign-ups
An easy process of signing up is significant for a better user experience. But, on the other hand, users don't like the complex or confusing sign-up process. Therefore, always try to include simple sign up steps which are easy to understand for the users.
A simple sign-up process includes simple language, avoiding jargon, and not asking too many permissions in the very beginning are good points to note. Users feel comfortable and happy when the application responds fast and accordingly. So, user experience design should not take too much time during page loading. Otherwise, users will feel that the app has stopped working and shift their attention somewhere else.
Don't Ask for Permissions Right at the Start
You might have seen some apps asking about permissions at the initial downloading stage (e.g. "Allow app X to use your location?"). Asking for the permissions in the initial phase will divert the user's interest to deny such permission requests. This is because they don't know what the point of allowing such requests is. It's too early for the user to decide at the initial point of downloading any mobile app.
So, try to avoid such a feature in the mobile app at the beginning and better ask for permissions in context to some relevant point. Users are more likely to allow for such permissions if asked about the appropriate task. So, bring Request permissions in the beginning only if it is necessary.
Developing user experience design is not an easy task. There is tough competition among the mobile app development companies. Mobile app development industries are playing with the latest technologies every day, but sticking to the suitable one is the point. Only accurate technology can develop a perfect mobile user experience design.
Along with the best technology, the above-given do's and don'ts play a significant role to develop the best mobile UX design. So, keep in mind all these points when you hire a mobile app development company.