Drupal Performance Optimization
We are all building your website or web application for your users. And you don’t want them to leave your website because it is slow.
Why is your website speed important?
- Website speed is the first impression you ever make.
First impressions are vital on the web. Your customers, readers, and website visitors make an instant judgment about you and your business. If your website loads fast, you’ve instantly made a strong first impression. It’s a quick-win for user experience! If it loads fast, your new visitor is immediately happy. It’s pure psychology. We consider fast websites to be professional and reliable. We relate speed to efficiency, trust, and confidence. A slow website, on the other hand, makes us think it’s unsafe, insecure, and untrustworthy. And it’s really difficult to turn around that negative first impression. You don’t get a second chance when it comes to user experience. Nearly 80% of your potential audience isn’t coming back.
- The internet has higher expectations now.
The internet sets a high bar when it comes to site speed. We expect and demand fast loading times. When we’re on the move, we tend to be even less patient. We want answers fast! It’s clear that we all expect quick results whether we’re on a laptop, desktop, tablet, or mobile phone. Think about how you use the internet every day. You’re looking for quick answers and immediate results.
- User experience matters a lot.
At its core, good UX design is all about creating a fantastic and simple experience for your visitors. There are two basic factors involved in positive user experience: 1. Give visitors what they’re looking for, 2. Give it to them fast. That’s why website load speed is your number one priority when it comes to user experience. People visiting your website are looking for something. Give it to them as quickly as possible. As soon as your visitors are confused or frustrated, you’ve done something wrong. And nothing frustrates us like a slow website!
- You are losing your conversions.
40% of people will abandon your site if it takes longer than 3 seconds to load. If slow load speeds are driving people away, then it’s driving your sales away. This isn’t just speculation either. Some of the biggest companies on the planet have tested this out. Amazon did tests that showed they would lose $1.6 BILLION every year if they slowed down by just one second. And Amazon is an established, recognizable company. If customers won’t wait just one extra second for Amazon, what chance have the rest of us got?
- Your rank on Google is affected by your website speed.
Google has a self-confessed love of speed. “We’re striving to make the whole web fast” They’re on a mission to make sure the internet is super speedy, easily accessible, and useful. So far, they’re doing a pretty good job. Here’s the interesting bit: "Google will reduce the number of crawlers it sends to your site if your server is slower than two seconds." That means Google is less likely to pick up your latest blog post or notice any other recent updates. And that might harm you.
How does Innoraft help you with your website performance?
- We have done it for our website. We have done it for our clients who have huge traffic. And we can do it for you.
- We take a look at several factors to optimize your page performance. Sometimes, we find that the design itself is meant to be slow because of its super awesomeness.
- We will optimize your frontend and your Drupal backend.
- But beyond that, we will also optimize your web architecture to bring the right caching layers.
One of our clients has a very high volume and heavy traffic website. And we have made it load in 2 seconds for all the pages.
One of our clients has a decoupled application with Drupal in the backend. We have optimized the API response times to an avg of 100ms.
You should look at your website and the users and give both of them the boost they deserve.