UI / UX
A UI without UX is like a painter slapping paint onto a canvas without thought; While UX without UI is like the frame of a sculpture with no paper mache on it. A great product experience starts with UX followed by UI.
Bringing delightful experience on the web
The user interface is the window through which the world experiences your brand and your product. A powerful user interface bridges the distance between the human brain and the digital product. Understanding human behavior is key to unlocking an exceptional user experience. That’s where user research and user testing come into play.
We understand the importance of creating creative and unique UI and combine it with delightful UX. From sales and marketing to customer adoption and employee connection, the impact of a good UI and UX is beyond imagination. We follow the much-required research and design processes to deliver ROI on amazing experiences. Through our UI/UX design process, we are with you from idea to delivery as your partner.
We take a human-centered and brand-centered approach towards designing your new avatar. We have our top focus on user experience and take your users from 'easy-of-use' to ‘delightful-to-use’.
Our Design Process
We follow the quintessential process in our design thinking and delivery and that ensures the quality of the UI/UX that we bring for your brand.
Discover -> Research -> Plan -> Prototype -> Design -> Develop -> Test -> Deliver
- Discover = We understand the brand, its objectives, and the audience. This helps us define the Persona.
- Research = We spend time in understanding what the competitors are offering and what the audience is used to on the internet. This helps us identify the options that we want to explore and the ones we want to avoid.
- Plan = We spend time on the drawing board thinking of various options for the requirement. We also look at the internet for the various UX available.
- Prototype = We create the wireframes for the final design so that you understand the flow and the direction of our design thinking before we go ahead to design them. Basis your approval, we move to the next phase.
- Design = The actual UI. We build the graphical design of the wireframe. This is how it will actually look. However, the feel is in the UX which we develop as HTML in the next phase.
- Develop = Here we implement the design onto the web. We make sure that the implementation is responsive. And the experience both on the desktop and mobile is delightful.
- Test = The key to any successful delivery. We use the right tools, browsers, and devices to provide you with a fully responsive website tested across modern browsers and devices.
- Deliver = Take the whole UI/UX to production and let the audience experience this new avatar.
And that's how we have continuously delivered quality work to our clients.
“There are three responses to a piece of design– yes, no, and WOW! Wow is the one to aim for.”
And WOW is what we create for your brand.