Importance of User Interface Design in Mobile Applications Skip to main content


There are currently millions of mobile apps available in the app store. In the highly competitive app market, some have found success while others have struggled. However, all highly successful mobile apps have one thing in common: a stunning look and feel. Therefore, startups must recognize the importance of user interface design for their mobile or web applications. A graphically appealing and engaging app usually results from an efficient User Experience (UX) and User Interface (UI), illustrating the importance of user interface design for mobile applications.

UI/UX design is now used in almost all well-known mobile applications. A great User Interface instantly attracts users to your app, whereas an excellent User Experience will form a better impression in your users' minds. You must get both of them right if you want your app to be successful.

What is user interface design for mobile applications?

The mobile application user interface design is what you see when you use an app. The visual image, functionality, navigation, and processes that work behind the functional and structural actions in the mobile app represent the mobile app UI.

By 2022, there will be over 6.5 billion smartphone users globally, accounting for almost 83% of the worldwide population. It is far greater than the number of people who have access to PCs and laptops. So, a mobile app's target audiences are attracted to it by its well-designed user interface and user experience.

As mobile utilization becomes more integrated into our daily lives, search engines and users expect websites to stay updated with their expectations and ever-changing needs. As a mobile app design and development company, Innoraft develops mobile-friendly websites for mobile devices to enhance the user experience by optimizing the site.

User experience and the importance of good design go hand in hand. In other words, characteristics of good user interface design for mobile applications and user experience used in app development result in an enticing and feasible application.

So, what constitutes good Ul/UX design?

  • User Interface (UI): It describes how a user interacts with an application. The importance of user interface design ensures the user can interact with the application. An app's user interface includes its design, graphics, and presentation. Users should find an effective User Interface attractive.
  • User Experience (UX): It is the combination of a person's perceptions, thoughts, and preferences before & after using an application. The simplicity, accessibility, and ease of use of an app enhance the user experience. You must do in-depth research on the needs of your target audience to develop an effective UX design.

Understanding the importance of UI/UX design in developing an app is essential. Most developers produce high-performing apps, but they ignore the design, which ultimately causes the apps to fail. It's challenging to maintain the balance between an app's functionality and the importance of app design, but it's necessary to do so.

Mobile UI design trends

As the industry experiences a digital transformation, businesses must keep up with new UX and UI trends. Likewise, companies that want to stay ahead of the curve must follow the importance of mobile app design trends.

  • Boost user experience with in-app gestures
  • Motion: video and animation
  • Chatbots and conversational design
  • Face ID
  • Augmented Reality (AR) in UI design
  • Content-focused experiences
  • Illustrations
  • Transparent elements
  • Serif fonts
  • Rounded, organic shapes
  • Futuristic color
  • Dark mode
  • Dynamic visual experience
  • Extravagant digital illustration
  • Advanced animation

In 2020, global revenue from mobile applications will increase to over 300 billion US dollars. According to Statista's market forecast, revenue will rise in most segments in the next few years, reaching more than 600 billion US dollars by 2025. As a result, more brands are switching to mobile applications to reach their target audiences. You can take several steps as part of your overall mobile app engagement strategy.

Characteristics of good user interface

Creating a good user interface design can be difficult for UI developers, who must seek success in all areas while avoiding conflicts of interest. A good user interface enables users to perform the intended actions effectively while preventing unnecessary interruptions. So, what exactly does it take to design an effective User Interface? When developing a UI design process, the following are the essential features of a good user interface to consider:

  • Clear and concise: If the user does not understand the importance of good design, the time spent crafting its functionality is considered ineffective. UI design communicates function and significance to your software or website users. They will become confused and frustrated if they cannot figure out where to go on your website or how your application works. Maintain clarity while keeping concise. Do it when you can illustrate a feature in one sentence instead of three. Keep things brief to save your users precious time.
  • Responsive: Regarding UI design, the term "responsive" can imply various things. Users hate waiting for things to load or dealing with slow interfaces. A fast-loading interface improves the user experience. Responsive means that the interface should provide feedback, i.e., react to user actions and inform them of what is happening. For instance, when a user selects something to load, such as downloading a song, the interface should display the status "Loading" or "Downloading." It helps keep the user informed.
  • Intuitiveness and consistency: A user interface should have a consistent and intuitive design to make it easy to navigate and use. Providing your users with a new interface layout could be extremely rewarding. Compatible interfaces across all products enable users to develop usage patterns and feel more at ease working on your applications. You should also maintain the idea of usability in the design, i.e., the most commonly used features should be prominent in the user interface.
  • Aesthetics: Appearance is undoubtedly among the essential elements of an interface; however, you should understand that an attractive appearance cannot accommodate the poor design. To make it more attractive, you should perform preliminary research to determine precisely what your users are looking for.
  • Efficient: The user interface design for mobile applications enables users to complete tasks more quickly and with less effort. It entails determining what the user wants to accomplish and allowing them to do so without difficulty.

Developing a mobile app is not sufficient. You must focus on the UI/UX app design to attract and keep customers. As a result, in addition to application development services, the importance of app design plays a vital role in captivating audiences, giving your application a better chance of serving its purpose. You can look into the best mobile app prototyping tools to help designers test their app design ideas.

Why Your App Needs an Effective User Interface Design

Most app owners prioritize developing an efficient UI UX design for their app. It requires extensive research and planning to understand your users' needs and the problem you intend to solve with your app. Whatever your requirements are, you must create a design that works. The following are some reasons you need a good app design:

  • Improves ROI by increasing customer satisfaction

A great design provides your customers with interesting content and easy navigation. In addition, it makes the customer happy with the services provided by your application. Customers who are satisfied with your app will always recommend it to others, which increases the number of customers. Furthermore, they will become loyal customers and return buyers, enhancing the ROI for your business.

  • Helps understand your target audience

You must understand your customers' needs before designing a Ul UX app. It implies that your design was produced with your target audience in mind. As a result, your app will attract the users you intended it to. Additionally, Ul UX design enables audience segmentation, which is essential for determining what each audience wants. Identifying your audience makes it simple to turn potential customers into committed ones, boosting revenues significantly.

  • Strengthens your brand

Investing in mobile application development services helps to increase customer satisfaction, resulting in satisfied customers. People prefer to work with companies that make them happy. They will be more willing to point out features that can be improved, causing you to invest in enhancing your application. In addition, it boosts your brand's reputation because clients develop positive relationships with your business. As a result, the value of your company and brand name will increase.

  • Saves time and money

If you invest in Ul/UX design, there is a very low chance that your clients will have any issues with your application development services. A perfect product will not require frequent upgrades, saving you the money and time you would have spent developing an update. Upgrades necessitate both financial and time investments. Your business will incur losses as a result of this.

The importance of good design is the starting point for effective implementation. An excellent interface provides users with a realistic experience when using your application. Additionally, it continuously provides them with valuable information. As more users become interested in your app, you will generate natural traffic. As a result, it will increase conversion rates and the value of your brand.


The importance of user interface design is an essential element of your app. The characteristics of a good user interface define business goals while keeping the user's requirements in mind, resulting in an excellent UX for the user. The mobile app UI design is responsible for how the app looks, responds, and functions. We require an attractive application with various operations and a quick response time.

You should focus on providing the best; contact us, a custom mobile app development company, if you need a team of experienced UI/UX designers and developers. As a mobile app design development company, our team will assist you in finding the right solution, even if you are a beginner. So prepare your app development ideas and get back to work!