Level Your Shopify SEO: 12 Tactics to Outsmart Competition Skip to main content


4 Apr, 2024
4 min read

Level Up Your Shopify SEO: 12 Tactics to Outsmart The Competition

Naman Saxena

Level Up Your Shopify SEO

Shopify is a recommended platform online sellers use to set up their online retail business. Building a successful Shopify store is easy and quick, yet few become successful without doing SEO work; you would like to bring your Shopify platform to the top search results. It is essential to keep Shopify SEO in mind to maintain and retain good search visibility for your eCommerce business. 

This article will go through the top 12 advanced tactics to keep you ahead of your competition.

The Best Shopify SEO Tips

After setting up the Shopify online store and want to integrate SEO strategies, you can do it by following the tips given below:

1.Leverage Unique Page Titles and Meta Descriptions For Pages

Meta descriptions and page titles are essential for search engine rankings of any website. The meta descriptions and title tags must contain keywords associated with the page content, whether a blog about car parts or a pair of boots. 

2.Replace Duplicate Content From The Site

Duplicate content refers to the text that is an exact copy of another web page. That specific page can be either on your or your competitor's. From any Shopify website, duplicate content can be disastrous if identified by Google. Fixing duplicate content can have a good impact on the search performance.

3.Optimize Shopify Store Images

When doing SEO for Shopify, image optimization is critical to enhance presence in Google and other search engines. Search engines have used alt tags to understand the images on the site. All your images should have alt tags with relevant keywords, as it will provide a better chance of appearing when customers search for products related to your business.

4.Implement Technical SEO

Technical SEO is SEO practices that do not include content. In this, a webmaster ensures the following elements according to the Search Engine guidelines:

  • Ensure that your Shopify site consists of a sitemap.xml file and add the sitemap.xml to Google Search Console.
  • Validating CSS and HTML.
  • Correcting crawl errors and redirect issues.
  • Creating Google Analytics.
  • Checking the robots.txt file to allow bots to crawl the site.

5.Link Your Products Pages From Home Page

A homepage is fundamentally the centre of a website and the most powerful page among the web pages. Creating navigation links on the homepage will provide a clear path for site visitors to navigate around the online store. Not linking the collection pages is the most common mistake Shopify store owners make.

6.Add Sitemap.xml to Google Search Console

In Shopify SEO, a sitemap is a file that allows you to add all website pages to tell Search engine crawlers what to index on the site regularly. Shopify stores automatically generate sitemap files containing links to all website pages, providing an efficient overview of a website.

7.Domain Canonicalization

Canonicalization declares that one domain is the primary version when there are several domains of the same. If one style of clothing, for instance, is available in several colors and you have a dedicated page for each shade, it is best to use one primary version canonically. To search engines, it means that they must focus only on one page amongst the identical pages. It discourages search engines from thinking that your site has duplicate content.

8.Build High-Quality Backlinks

Do you want to gain more visitors to your online store through SEO? Then, you must consider these Shopify SEO tips. Quality backlinks are one of the fundamental parts of SEO, along with technical SEO and content. Other than having a site your customers love, they can be challenging to manufacture. However, an easy way to get quality traffic is by creating a profile for your store on Yelp, Amazon, and other platforms. It offers strong backlinks and traffic, which, in return, boosts your Shopify store.

9.Integrate Google Analytics

Google Analytics makes it easier to track and report web traffic. It is open-source and full of remarkable features that allow you to analyze how people behave on your site. It is relatively easy to use, and you can use it to keep an eye on your site's paid and organic traffic.

10.Regularly Add Blogs On Your Shopify

Blogs play a significant role in Shopify SEO. A Shopify website has an in-built blog feature. Writing and uploading blogs is excellent for building audiences, earning more exposure, and driving more organic traffic and sales for your business. Adding blogs allows search engines to understand which topics your site has authority on.

11.Do Not Overlook Setting Up 301 Redirects For Older Product Pages

If your product goes out of stock and you want to inform search engines that a page is unavailable and permanently moved to a newer page, then you must integrate the 301 redirects. It sends search engines and users from one page to the other automatically.

12.Integrate the Free Product Review App

Many Shopify applications help with store optimization. There are free and paid options; the Shopify help centre offers a good stepping stone into the application world for your site. Shopify Product Reviews is a free application that allows businesses to engage with their customers and leave product reviews for their online store. Getting engagement also enhances Shopify's SEO optimization.


SEO for Shopify can impact revenue, brand presence, and customer loyalty if you invest your time in it. Although paid ads are more immediate, they are unreliable and costly in the long run; when you stop paying, you won't see traffic and conversions. SEO is a much more robust method of leading potential customers to your website.