ecommerce website development during covid
2021 07 Jul

How to Ensure Proper Ecommerce Website Development During Covid?

The Ecommerce industry has grown during the pandemic. As a result, there is more demand for eCommerce website development. What are the factors to consider? Lets check it out in this blog.

The Indian E-Commerce Industry has Grown Enormously

The eCommerce industry is growing by leaps and bounds. It is expected to cross the US market by 2034. As per the latest Indian E-commerce Industry Growth Analysis, the eCommerce market is expected to reach revenues of US$ 99 billion by 2024, with a CAGR of 27% since 2019. The growth will be driven mainly by groceries, consumer electronics, apparel, etc. The competition is fierce, with several local and foreign entities jostling for space.

Several businesses are selling their goods online. The online shopping industry is bound to expand further due to the government's impetus on the Digital India program. As the prospects of the industry increase, there is also the need for high-end eCommerce website development services. The ongoing COVID-19 pandemic has also led to customers ordering more goods online.

Growth of eCommerce during the COVID-19 Pandemic

The curbs on movement and the lockdowns have led to more customers doing online shopping. It has helped to push eCommerce sales to heights never seen before. In addition, the use of reliable broadband and smartphone penetration has ensured that customers have a seamless experience buying online.

The use of next-generation technologies has also led to an increase in this sector. It has helped customers make better choices. The changed shopping traits will continue even after the pandemic. During this time, several more businesses have taken the online route. While some of them have turned into affiliates of renowned brands, some others have their eCommerce website.

Few Points to Consider before Developing your eCommerce Website

Aligning the Business Goals

Before taking the plunge, you must have a robust plan in place for your eCommerce business. It should cover the goals and objectives you have in mind. It is necessary because you can design the website accordingly. In addition, you must understand your audience and design workflows that will ensure the visitors can view their products quickly.

You can depute eminent eCommerce website development to help you design websites that can appeal to your audience. You can assess their buying habits and formalize the best campaigns that can lead to increased revenues. Discuss and finalize the features you need on the website with the subject matter experts. If you have the budget, you can include some of the killer technologies on your website.

Finalizing the Platform

When you are planning to design a customized website, you must take time to finalize the platform. A lot of it will depend on your business goals and the features you wish to have on your website. The entire eCommerce website development process will depend on this activity. You can start by analyzing the elements you need on the site. Analyzing your competition can also be an ideal way to initiate this process.

The platform you choose must accommodate the features you need on the website. The website must run on a unified platform that can support all the modules necessary for an eCommerce website. In addition, it must allow excellent customer experiences along with on-the-fly marketing offers and on-time client servicing. You can be in touch with the best eCommerce website development services providers, who can provide expert advice on the ideal platform for your online shop.

Finalize the Website Design

You must use the help of experts to ascertain the project requirements and finalize the project plan accordingly. The features you wish to have on the website can also have an impact on the overall design. Also, keep your campaign strategy in mind and the buying behavior of your audience. The feature additions can be made in phases too.

While designing the site, you must also consider the SEO plan. If you plan to transition your earlier website, always have experts chalk out the transition plan. Your design must define the responsibilities of the different resources allocated to the project. Setting a realistic timeline can help to assess the incremental progress of the overall project.

Choosing the Template and Plugins

Once you finalize the design, you must choose the theme of the website. Then, you must take the services of a renowned eCommerce website development company that can help you select your website's theme. There are several options available, and you must consider the products offered and the overall branding of your online shop.

While selecting the template, you must keep in mind the design of the homepage and the navigational workflows that you prefer. The theme color and the use of images must gel with your branding guidelines. You must consult with an expert to finalize the UX design that would help your customers. Finally, based on the features chosen, you must select the plugins that you wish to have on the site. 

Additional Points to be Considered

The Competition

Your business plan will never be complete unless you assess your competition. So always have a comprehensive overview of your competition and constantly have a keen eye on their website workflows and campaigns. It will help you have an overview of the steps you must take to stay ahead of them.

Website Security

One of the critical sections of eCommerce website development is to ensure that it is secure. As the eCommerce website stores a vast amount of data, hackers are quick to target them. Always keep in mind that the SSL certificate is valid and renewed on time. Use the latest antivirus and firewalls to protect your data. It would be best to have security processes in place to prevent unauthorized access to your data centers. Ensure that your employees follow password best practices.

Maintenance and Support

You must have a renowned partner to maintain your website. It will need added features to stay ahead of the competition. Have regular support contracts with an adequate level of expertise. Ensure that the agreement covers technology upgrades, quality and security updates, etc.

How can PWA help in better eCommerce Website Development and Grab Mobile Audience?

As the eCommerce industry sees an unprecedented number of visitors, businesses must stay prepared to provide unique experiences to website visitors. A progressive web app (PWA) can help you provide app-level UX to visitors. By leveraging web APIs, it can offer a native mobile app experience. A study among developers shows that at least 46% of them believe progress web apps to be the way forward.

progressive ecommerce website development and application

The PWAs can cater to all users and are responsive enough to fit into any device screen. They can be accessed by a broader audience and can provide speedy page downloads too. They use modern web frameworks that lead to reduced development costs and timeframes. Due to a better user experience, they lead to improved conversions rates too. 

Websites must provide an excellent experience for mobile visitors. Search engines like Google give preference to the mobile experience. Moreover, Google has been supporting PWA since 2015. You can download a progressive web app on the mobile home screen for an improved experience. Push notifications can also be used to enhance the experience.

Conclusion

The ongoing COVID-19 pandemic has led to a shift in customer behavior, and more people are buying online. As a result, more companies are moving their business online and are experiencing increased revenues. It is also essential for them to engage a renowned eCommerce website development agency that can guide them in moving to a customer-friendly website and improve conversions.

We have discussed some of the points to consider before you can come up with the website. It will be helpful for you to beat the pandemic and see your revenues soar. Our experienced team of website developers can suggest various ways of developing a creative website for you. Reach out to us for more details.

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