Why is Magento Best for eCommerce Website Development?
There are several web development platforms to choose from, and several businesses select Magento due to the various features that come with it. It offers an open-source technology and provides a comprehensive solution for your brand. It is used by several blue-chip global brands too. This article will discuss why Magento eCommerce website development is ideal for your business.
The eCommerce industry is seeing growth at a scorching pace that requires the business to take the online route to increase revenues. Therefore, there is a need to have a robust framework that can support the next generation of features on the website that can help increase conversions. The website should have optimal workflows that ensure the visitors embark on the buyer's journey and culminate in a sale.
Why Choose Magento for eCommerce Website Development?
Magento supports several features that you can include in your website. It is also scalable, and you can increase features and address the increased number of customers over time. In addition, it is known to be a user-friendly solution that can readily respond to the business's mission. Finally, Magento is also a robust system that can offer flexibility over the UX design and the look and feel of the website. We will learn more about the benefits provided when you create an eCommerce website using Magento.
#1. Open-Source and Flexible
Businesses must use a flexible framework that can allow them to include various features with minimum development. You can make suitable adjustments to the framework according to the business needs. You can easily add the needed features and have advanced methodologies on the website through minimal customisation.
Magento is an open-source platform, and the developers can use the Magento modules to customise their website. It will help you design the necessary workflows on the website and optimise them to increase conversions. In addition, you can utilise the services of the best eCommerce website development agency to develop the optimal website that caters to your business requirements.
#2. A Feature-Rich Option
When you create an eCommerce website using Magento, you select from several features that you will need for your website. Magento is simple and configurable and helps in better catalogue management. For example, you can have different prices for multiple groups of customers. In addition, you can create digital products and samples, set attributes for quicker product creation and have advanced inventory management features.
Magento allows improved catalogue browsing features for visitors and supports layered navigation for filtering the products across the various categories. You can devise configurable search items using auto-suggested keywords. You can also have improved product browsing features and allows you to check stock availability. You can customise the checkout page with an option of shipping an order to multiple addresses, integrating with several payment gateways and saving credit card details for offline payments.
There is an option to create multiple invoices, call centre orders, and take the benefits of assisted shopping. It also allows businesses to adhere to localisation requirements and supports different tax rates and currencies. It can support mobile commerce and integrate quickly with Google Analytics for detailed reporting of consumer behaviour. It can also help in dynamic rule-based product relations and automated email reminders.
#3. Highly Scalable
Magento is scalable and accessible on different handheld devices, allowing several customers to access it simultaneously. Therefore, it is among the best options for small businesses that foresee rapid growth. Moreover, it supports cross-browser compatibility too.
You can expect your business to go with time. The demand can increase, leading to a need for improved product quality, altered prices, and improved customer services. Magento has the feature of supporting lakhs of product lines and can also handle around 80,000 orders every hour. It can also ensure accessible interfaces with third-party applications across multiple fields.
#4. SEO Friendliness
All websites must be SEO friendly. The framework used for the sites must readily support features to ensure that it ranks highly during a keyword search. Magento has inbuilt features to optimise for SEO and has several options for meta tags and descriptions, keywords, URL, etc.
Magento can readily support SEO friendly meta tags for catalogue and product pages. The URLs for the products and catalogues are readily customisable and can also automatically generate URLs. In addition, it allows you to add alt attributes for images that are critical to enhancing the SEO readiness of the website.
Magento can allow HTML and XML sitemaps, canonical tags, and rich snippets. It has also allowed more straightforward implementation of Google Adwords and helps to optimise for voice search too. You can optimise the navigation capabilities too. It can check duplicate content and control site indexing.
#5. Convenience
Magento eCommerce Website Development is convenient for developers due to its exhaustive library of customised extensions developed by the global community. It helps in easier query processing and other static operations. It can also support HTML5 that can improve the shopping experience on handheld devices.
Magento also has a massive global community that interact among themselves to enrich the knowledge. Several communities of developers, bloggers, programmers, etc., have adequate knowledge to fix any issues on the website or ensure proper fixes. The members stay updated about solution upgrades and the latest trends.
#6. Security
Like other solutions, Magento is also known for its security features to protect your website. These built-in security features minimise security risks. You must use the latest Magento version that uses the two-factor authentication extension, allowing only trusted entities to access the back-end through four different authentication mechanisms. It also allows the developers to create a customised path for the admin panel.
It uses improved password management tools and uses the SHA-256 hashing algorithm. You can also set up site password standards to ensure data integrity. Magento also sets file system permissions automatically and can limit user access to critical file systems. It can also allow businesses to use an unmasking mechanism to restrict access.
#7. Better Performance
Magento can create eCommerce websites and help businesses tweak the website to fulfil their goals and objectives. Companies can integrate several online stores that can allow increase audience outreach. It is an economical option, and cloud hosting can reduce maintenance costs. It can readily integrate with other third-party applications to improve website performance.
Magento ensures that the page loading speed is reduced and uses several extensions to help businesses have a customised website. The shipping and checkout workflows are quick and ensure that the website is secure and fast too. It also uses a Return Merchandise Authorisation (RMA) system to quickly return products from the customers to the seller.
How is Magento eCommerce website development the best CMS Solution?
You can choose from among the commonly used solutions like Shopify, Magento, WooCommerce, Drupal, etc. More prominent brands prefer Drupal for their feature-rich website. You can utilise the services of a dedicated Drupal developer expert team to design your eCommerce website.
While Shopify allows you to create a website easily but must work only with the available themes. WooCommerce is ideal for small to mid-sized businesses. Magento is a comprehensive solution that allows you to customise the website due to the several extensions available. You can also have more than 500 items on the website.
Conclusion
As the eCommerce industry sees tremendous growth, businesses of all sizes readily hop onto the online bandwagon. As a result, companies must design an optimised website to increase audience outreach and lead to more conversions. The framework you will choose must be easy to use and customisable to address the increasing number of visitors.
Magento is promoted by one of the renowned software developers – Adobe. The CMS has a history of being beneficial to developers and can cater to the business's specific requirements. It is secure and open-source and can allow you to personalise the website. Are you looking for a Magento eCommerce website development partner? We are just a phone call away!
